2019 Specialized Transportation Symposium

Outside the Rectangular Box-Daseke Doing it Different

Wednesday, February 19
3:45 pm - 4:30 pm

What makes specialized transport so attractive as a business proposition? Don Daseke will share his experience from an entrepreneurial business background. He, along with Brett Sheets and Ronnie Witherspoon give their perspective on the state of the industry and what’s being done differently.

Speakers: Don Daseke, CEO, Daseke Inc. Brett Sheets, President COO, Steelman Transportation Inc., Ronnie Witherspoon, CEO, Aveda Transportation and Energy Services, a Daseke Company

Don Daseke Bio


Don Daseke is the CEO and Chairman of Daseke Inc., the largest flatbed and specialized logistics carrier in North America. Daseke’s combined fleet of more than 6,000 tractors and 13,000 flatbed and specialized trailers serves North America’s most respected industrial shippers.

In February of 2017 Daseke became publicly traded on the Nasdaq stock exchange with the ticker symbol DSKE. Daseke has grown from $30 million in revenue in 2009 to a run rate of over $1.5 billion by the end of 2018.
Don was the southwest regional winner in the Ernst Young Entrepreneur of the Year Award. He has been a Trustee of DePauw University for more than thirty years along with being a founding director of DePauw’s Center for Management & Entrepreneurship. Don has also served his local community, Addison, TX, as Mayor Pro Tempore.

In April of 2018 he was be inducted into the Horatio Alger Association for Distinguished Americans, joining names like U.S. presidents Eisenhower, Ford and Reagan.

He received his B.A. from DePauw University, an M.B.A. from the University of Chicago, Graduate School of Business and graduated from the Presidents Program in Leadership from the Harvard Business School. Don is also a Certified Public Accountant.

In his personal time, Don, along with his wife, children and grandchildren, enjoy hiking and bicycling adventure trips all around the globe.

Ronnie Witherspoon Bio


Ronnie Witherspoon is the President and Chief Executive Officer of Aveda.  Aveda was a publicly traded Canadian Company until it closed a recent transaction and became part of Daseke. Witherspoon has a diverse background in the oilfield industry with a wide variety of operational, business development and leadership positions.  He has managed and/or operated many different product lines within the oil and gas service space, both in completion and drilling.  He holds a Bachelor of Science, Master of Science and Master of Business Administration from the University of Oklahoma. He also has advanced graduate studies from New York University. Witherspoon serves on the board of advisors for the Price College of Business Energy Institute at the University of Oklahoma. 

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